Service
Branding & Brand Identity
A brand system built for where you are going — grounded in where you are.
We've built brand identities for startups entering a new market (REOCA, Wondermak, Atomy Toronto) and for established businesses repositioning for a new audience. In every case, the process starts with understanding where the business is trying to go — not what colours the owner likes. The visual system is the output of the strategic work, not the starting point.
What's included
- Brand strategy — positioning, target audience, competitive differentiation
- Naming and tagline — where required
- Logo design — primary, secondary, and icon variants
- Colour system — primary, secondary, and neutral palettes with hex and CMYK values
- Typography — font selection, hierarchy, usage rules
- Brand guidelines — documented system for consistent application
- Application to core formats — business cards, letterhead, social, digital
- Asset package — all source files, usage rights, format variants
Right for
- Startups that need a brand before they can launch
- Businesses that have outgrown an identity built early without strategy
- Companies entering a new market where the existing brand doesn't translate
- Operators who know their current brand is working against them
Ready to diagnose your problem?
Tell us what's getting in the way. We'll find the real problem before we scope the solution.